Elevating Legends: Navigating the New Jersey Devils' Brand Transformation
At the cusp of a transformative rebranding phase in 2018, the New Jersey Devils enlisted our expertise to script a new chapter in their legacy. Our collaborative canvas spanned the digital and tangible realms, orchestrating an ensemble of social media finesse, arresting ad campaigns, and tangible expressions of team loyalty. Our mission was clear: to infuse every facet of the franchise with a renewed vitality, resonating with fans and fuelling ticket sales.
Project Information
Client
New Jersey Devils (NHL)
Category
Ads, Digital Design, Marketing Collateral, Branding, Social, Content Creation, Apparel Design, Signage
Date
2017-2019
Location
Newark, NJ
The Challenge
Championing the Devils’ rebrand was a saga of innovation and resonance. Our creative forge tackled the complexities of social media landscapes, print aesthetics, and groundbreaking Snapchat filters that ignited fan engagement. The challenge was to embody the spirit of the team through immersive experiences, harmonizing every asset and campaign with the redefined brand identity.
The Results
The culmination of our symphony was a reimagined New Jersey Devils, radiating a renewed aura across digital realms and advertising landscapes. Social media platforms became arenas of fan connection, resonating with team spirit and passion. Our narrative transcended pixels, as out-of-home campaigns and tangible materials carried the fervor to new heights. Amid this tapestry of creativity, ticket sales soared, echoing the triumphant harmony of brand elevation and devotion.
The tale of our partnership reverberates through the hallowed halls of NHL history—a testament to our shared journey of transforming legends.